Before I start this new article, I’d like to say thanks to everyone who reached out to me after I shared my last article, and to tell you how humbled I am.

I had no idea that sharing my article would impact so many people. My LinkedIn and WhatsApp inboxes were cluttered with messages from people from all over the world, thanking me for sharing my story.

Thank you!

You can read my article about mental health here and how I found out I was suffering from depression here

But what next?

The reaction I got from my article got me thinking:

when was the last time you procrastinated or avoided making a hard decision?

In my last article, I spoke about discovering I suffered from depression – which is all fine when we are self-aware about a particular issue we undergo (see box for a reminder of what happened to me in 2019) – but what happens next?

Belly up

In Brazilian Portuguese, we have an expression called ‘empurrar com a barriga’, which in literal terms means to push something with your belly.

In simple terms, it means to procrastinate.

You see: becoming aware of a particular challenge that is bugging you is very important, but things won’t change much if you don’t take action.

In fact, nothing will change. Personally I (still) get frustrated when I see some folks expecting others to decide for them.

Nothing comes your way for free.

The beautiful and challenging thing about becoming part of the adult world is: no-one will tell you what to do, and no decisions will be made for you.

Action is everything

You may work consciously or subconsciously to have someone decide your destiny for you, but I don’t think that is sustainable.

There’s no doubt that 2019 has been a transformational and turbulent year for me – let’s face it, I could have spent it beating around the bush.

But that would have made the price of not taking any decision (which is a decision by the way) much higher for me.

For 2020, I hope you too can take the necessary action for whatever you’ve set as a priority in your life.

Hard decisions in 2019:

• Left Denmark and admitted to myself I had a problem I had to look carefully at

• Visited Psychiatrist number 1, but was not too fond of his style

• Visited Psychiatrist number 2, whom I liked

• Got referred to go to a psychologist and began cognitive therapy.

• Returned to Denmark

• Left (2nd) startup I co-created, left partner and finished a contract with 2 major clients

• Agreed with the ex-wife that we should divorce — the hardest and most complex decision of my life to this day

Published By Carlos monteiro

You can find me on Linkedin

This post first appeared on the Copenhagen Post where I have a column called Give Yourself a Chance


This text is not meant to make you feel sorry for me. Quite the contrary. I hope you can seek professional help if you find some of the symptoms I’m about to share with you

2019 marks 6 years since I first stepped in Odense as a resident.

Since I got here I never had a job, and it looks crazy when I share that with other people.

I created one for me, instead.

When I look at my professional accomplishments, I can tell you: 

I’m really proud of myself, and yes, I’m freaking good at what I do.

In my six years here I refused to do what most foreigners do:

  • Learn Danish ( at lær Dansk),
  • (perhaps) go to university ( to study all over again….)
  • So only and eventually, find a ( low level) entry job, that could or would grant me ” safety”.

To be clear: If you’ve followed the path I just described, you should know I have an immense amount of respect for you. It simply wasn’t for me.

I could never see myself complying with those unwritten “rules” since I thought I already possessed a very decent degree from an excellent university in Brazil and I did not arrive here green, meaning without any work experience. The fact was that I carried quite a decent work baggage with me.

But there are a few cracks in the picture

So, during these SIX years in Denmark this is what happened ( on the professional side):

  • Received an offer ( 1.5 million USD) from Brazilian multinational to be bought out of the company that I started out of a blog;
  • Received four ( insane) job offers,
  • Built incredible relationships with people I’d never conceived it would be possible.

Without moving here, I can tell you for sure.: None of the above would’ve happened. I will say it again — none of it! Moving here has forced me to get out of my comfort zone.

But it is not all flowers. I always find it a challenge saying no to new projects. I also tend to have several spinning plates with me at all times. Recently I’ve been struggling quite a bit with my feeling and it started to take a toll on my family.

Smartphone Swings

Over the last two years, I’ve noticed a few things:

Firstly, I use my smartphone frequently. It is fair to say I have a smartphone addiction.

On top of it, I began waking up every day at 4 am. At first, I thought it was because I needed to take a leak. Later, I began questioning that hypothesis. I’ve also noticed that whenever I woke up, I’d check my phone, first thing in the morning. A big “no-no”, according to several mental health specialists. 

My mood, due to my lack of sleep, and my anxious behavior started to change. I became short-tempered and prone to sudden outbursts.

The picture, all of sudden, was no longer so pretty.

Cathrine, my wife was (rightfully so) upset with me. The children also felt it. My mind seemed to be tricking me at times at work, and I wasn’t feeling so motivated to work. It’s like my mind and thoughts would get foggy and for some reason, I’d get tired and would feel my eyes getting heavy, drowsy.

Time OUT

So why do I write this post?

Well, I’ve been in Brazil for roughly 45 days. The reason was to seek out for professional help, so I could start a journey to take back my mental health back in order.

  • I’ve been undergoing cognitive-behavioral therapy, learned how to practice transcendental meditation, relaxation techniques and visited a psychiatrist. All of that in just 45 days.

All I wanted was to avoid was medication. I promised myself that I would do whatever it took to avoid it.

In the end, my psychiatrist thought it was best not to give any sort of controlled medication, BUT I really need to start following routines we built together

He basically said that my nature is to be a wired person. People like me can have a tendency to suffer from anxiety, which can then lead to depression.

What is really important?

I’m at the beginning of a long journey. I can tell you, however, that I’m already ALOT better from when I left Denmark, more than a month ago.

In case you feel like you haven’t been sleeping much or you have weird/sudden mood swings, or you also feel you have thoughts that are awkward ( feeling sad, tired, demotivated)

Perhaps it is time you sought professional help.

We are living in an age where things seem to go faster than ever. Slowing down and paying attention to your mental health is a powerful exercise.

No work or money substitutes a healthy relationship with the people you love and who are close to your heart.

#mentalhealth #meaning #purpose #lifeReport this

Published by Carlos Monteiro

You can find me on Linkedin In

This story first appeared on The Copenhagen Post where I have a column and write for.

In June of 2013 Carlos Monteiro interviewed Matheus Viana, a highly experienced Brazilian tax lawyer focused on helping international companies to navigate through the challenging Brazilian tax system.

In addition to giving a general picture of the Brazilian tax system, Matheus also points out some of the common mistake foreign professionals make when doing business in Brazil.

In this video, Carlos Monteiro, interviews Mr. Jorge, CEO of CASA SANTA LUZIA in São Paulo. A High end and well-known supermarket acclaimed for the high quality and differentiated products available.
Mr. Jorge talks about his origins, opportunities, and challenges, and why Brazil in his opinion has a bright future and it is the best place to be!

There are rumors that might be truth regarding South America’s Pre-history:

As it is now well agreed, the first people to discover America wasn’t Columbus and his crew, but it had been long inhabited for thousands by native tribes.

The Viking raiders had been in America long before Columbus. Their presence in North America is well known but did you know that they also sailed down to South America? There is debatable evidence of Norse writing and runes found throughout South America and particularly here in Brazil. Sadly, they left because I can’t help but wonder how Brazil would have been different if they stayed.

The fact that South America remained unsettled by Europeans allowed the Portuguese Empire to colonize Brazil later in history.

Brazil was colonized by the Portuguese Empire and was officially sanctioned as a Portuguese colony at the beginning of the 14th century, more specifically in the year of 1500.

At the time, Portugal was a rich catholic empire whose main commercial activity was commerce and trade. Portugal had strong alliances doing trade and commerce with countries all over Europe and due to the high profits bestowed from India, China and Indonesia the Portuguese crown was carelessly distracted by their other interests. This “little” distraction from the crown in Brazil led to invasions from several countries onto the Brazilian lands. Desperate to find a solution Portugal decided to distribute lands for free in a system known as Hereditary Captaincies.

These captaincies divided Brazil into strips that were donated to Portuguese noblemen who took on the responsibility for that piece of land and, therefore, had to report on a regular basis back to the king which resulted in Brazil being owned by a handful of men. Today, there are still parts of Brazil owned by some of these families.

The system however proved to be extremely inefficient. The lots successfully occupied were São Vicente (in the state of Sao Paulo) and Pernambuco (Northeast). With Portugal´s shift in interest, Brazil became their new exploitation colony. It all began with the extraction of the so-called “Pau-Brasil” or “Brazilian-wood”. Brazil was extremely underdeveloped, and swamped by thousands of local tribes of Indians the only thing the Portuguese were able to work on at first was on the exploitation of this wood. Pau Brasil contained a rare form of ink in its trunk. Using Indian labor to extract the ink, the Portuguese sold it at an overpriced rate all around Europe resulting in huge profits. Sadly the result of this overexploitation of the “Pau Brasil” was nearly the extinction of this tree.

In the meantime, and happening almost simultaneously, the foreign industry of sugarcane started to boost in Brazil, and this later became the cornerstone of the Brazilian economy.

Introduced to Brazil by the Portuguese, the first-sugar mill opened in 1532. At the time, (and still today) sugarcane was high in demand. This perennial grass quickly became famous and in a blink of an eye shifted Europe´s sweet tooth from honey to sugar. Known as “white gold,” sugar swiftly took over the trade market. For the sugar manufacturers and Portuguese empire alike, enormous benefits had as indeed sugar was the new gold, and it was heavily taxed a luxury product.

Indians and the African Slaves

African slavery in Brazil came with the sugar industry. Indians slaves were “too lazy” to get the job done (the Indians had a tendency to flee the job and return to the forests which they knew well), and because they were not resistant to the white man´s diseases, the Portuguese saw no other way but to start importing African slaves to work the plantations. The slaves had no idea whatsoever of what they were coming to.

On top of that they didn´t know the forest as the Indians did which was to the Portuguese´s benefit. This is, of course, is a simplified summary of how slavery first occurred in Brazil.

Slavery in Brazil was the driving force of the sugar business and by 1650, this business started to decline. After this period, by the beginning of the 18th century, gold and diamond mines started to emerge as the “new promising” business which contributed to more African slaves being brought into the Brazilian territory.

Also by the beginning of the 19th century, the rise of the coffee industry started to boom (and it is still alive and well today) which additionally increased the demand for
African slaves. Consequently Brazil was the last country to abolish slavery (in 1888) and according to official data some four million slaves were imported from Africa to Brazil (although this number could be much higher).

Brazilian Recent Economy

The colonization in Brazil has printed a strong mark in Brazilian history and Brazilian economy. Brazil is still a country that strongly relies on its primary sector to achieve commercial surplus in its commercial trade balance.This isn’t only due the colonization in the country but also due to strong political interests

According to the 2013´s report from the Brazilian export Ministry, Brazil´s main exports income comes from Mineral Ores, Mineral Fuels and Oils, Oil Seeds, and from the Meat and Sugars industries.

Below I have found an illustrative image on Wikipedia that represents brazil main income from it’s export

As you can see Brazil still concentrates the majority of its export in commodities. Of course, there is no space for excuses. A competent government and an educated people makes all the difference.I guess Brazil is on the right track, but there is still a long road to follow.

I’m not so sure what would have happened if the Vikings had colonized Brazil. The Danish Kingdom colonized Greenland. Apparently Greenland has a lot of money, and now there are rumors that they sit well on a huge oil basin, however I cannot tell for sure what would’ve been better. What is your opinon?

Hope you enjoyed this article, to read more please visit

Carlos Monteiro is the founder ofDenmark In less than a year, the blog has become an important tool for Danish Decision Makers looking for Brazil as potential Market.

Denmark Brazil. Because Free Information Unites

Image from Wikipedia

History plays an important role in what we are today. What happened yesterday will surely have a huge impact on our life today. A society´s mindset is shaped by years and years of history, and that is no different for Brazilian people and how they think and act.

Brazil, was an exploitation colony of Portugal for a good part of our history. Since the Portuguese colonizers were more “soft” than the Spaniards, who colonized the rest of South America and because the Portuguese adopted a different strategy to colonize the Indians, Brazilians developed very different traits when compared to our fellow South American neighbors.

The Arrival of the Portuguese settlers and it’s consequences…

When the first Portuguese settlers arrived in Brazil, they discovered that Brazil was occupied by thousands of different native tribes. The Portuguese observed that almost all the Indian tribes were fascinated by trinkets as combs, mirrors and other things which they had never seen the likes of before. Using the Indians´ fascination with these objects to their advantage, the Portuguese were able peacefully to exploit Indian labor. Consequently, this tactic also allowed the Portuguese to exploit resources such as the “Pau Brasil” (Brazilian Wood) as we mentioned in the last post. However, the Portuguese knew that this approach would be short-lived and that they would need to find other methods of keeping the Indians´ attention. Recognizing this fact, they started to integrate themselves into the Indian´s marriage system (which the “whites” did not recognize as marriage).The Portuguese were eager to take advantage of this fact and since they rarely brought women to Brazil it didn´t take long for a new generation of mixed bloods to appear, this became known as a phenomenon called “Cunhadismo.” The Indian woman became “the breeding matrix of Brazilian People” marking a cornerstone in Brazilian history.

The phenomenon “Cunhadismo” started to spread throughout the colony. “Cunhadismo” translated from Portuguese means brother in law. ‘Cunhadismo” was well received by Indian tribes throughout Brazil and these foreign strangers became part of the tribal family. The Indians would offer an Indian woman to a Portuguese man as a wife. Once they accepted they were part of the community and had a strong bond with all other Indians of the tribe. Their mixed blood children started to generate a new breed of Brazilians.

How the mindset of Brazilians began to be shaped ?

This new breed often considered bastards by Portuguese men had to learn how to deal with cultural conflicts from both sides. This generation of “bastards” had a huge responsibility because they were the mediators of any cultural differences. In fact, some historians argue that this is probably the pivoting point for why Brazilian´s are internationally known for their cordiality and hospitality. These colonization tactics were different from the Spanish, so unlike our South American neighbors ( in general), Brazilians are famous for being easy going, informal, in favor of conciliation, tolerant and cordial. People in general will avoid conflicts and confrontations.

Why this historical background is important?

If your coming to do business in Brazil, you will probably notice in your business meetings that business will be one of the last topics Brazilians will talk about. They will ask something related to your trip, to your staying, or a football match that happened in the previous evening, and you should know beforehand that this is used as a warm up.

Differently than Scandinavians, Brazilians are less straight to the point. It doesn’t mean that Brazilian businessmen are not serious or, even worse, that they don’t take you or your topic seriously.

In fact, Brazilian businessmen will be quite serious about the business topics, however if the environment surrounding the conversation can be “lighter” before engaging in a business conversation, Brazilians will appreciate a lot more the meeting, and your chances of success from a cultural perspective, can surely be higher.

Carlos Monteiro is the founder of Denmark In less than a year, the blog has become an important tool for Danish Decision Makers looking to Brazil as potential Market.

Denmark Brazil. Because Free Information Unites

“Through my network and knowledge I will connect, develop & drive high impact companies to contribute to and enable economic development in Brazil.” 


Finding Meaning

Recently, during a dinner with my wife,we were talking about the process of finding our true purpose in our work life.

When talking to people, and digging a little deeper than the usual small talk, I have noticed that many have no idea about their purpose in life.


The upside of investing time in finding purpose in your life is having clarity about your goals and values. The actions you take on a daily basis start making a lot more sense.

I believe that people with a strong sense of purpose, will thrive, simply because they have a north that won’t easily change due to external factors, i.e: Contrary opinion of friends, family pressure, etc.

Know yourself

Asking myself (and friends) where they’d notice me making a difference and finding out what my real talents are, have been crucial to define my work and life purpose.

Actions to take you even further

Tony Robbins says that whenever you take an action you create an emotion. In this sense, when you don’t take actions, you will lack progress and lack of progress diminish your emotions and ultimately you will end up having a dull and meaningless life.

Finding answers

Finding your mission, purpose and values isn’t an easy task and nobody, except yourself, can help you in doing so. The best way to get started is by giving yourself a small goal, i.e: asking yourself what are your core values and listing them. That is an action.

So, what kind of action are you taking today, that will enable you to build a better tomorrow for yourself and the society you live in?


This is the new article I have written for the Copenhagen Post. A Copenhagen-based newspaper, mostly addressed to foreigners living in Denmark.

If you are the type that likes to blame society for your failures, please don’t bother reading it through. If, however, you like to engage in a constructive discussion, I would love to hear your comments, and also suggest you to check and support Foreignerd.

Foreignerd is a independent initiative that seeks to find and tell  inspiring stories from “real” foreigners living in Denmark.

Asger Aamund, your show could be so much better!

Tired old stereotypes!
I write to you as I have followed a DR TV series in which you partake on a journey to understand some of the reasons why Danish integration programs in this country have failed.

You follow a handful of foreigners who are all finding it difficult to get a job in Denmark. I don’t blame them. But it seems that you are following the same old negative story path and a quite stereotypical image of how foreigners are helpless people.

More success stories
I’m wondering what would happen if you and DR dared to show foreigners who are succeeding in this country. Because they do actually exist. And also non-westerners. Couldn’t it be interesting to see what actions, tactics and type of personality these foreigners have in common?

I am a foreigner from Brazil who has spent almost three years in Denmark, and no, it has never, ever been an easy path here. I was never helped by anyone but my supportive families here in Denmark and in Brazil.

Looking back, I would have loved to know some of these stories: of how other foreigners managed to think outside of the box, and also outside of the Danish integration system.

I believe there is a need to hear and see the stories of all kinds of foreigners. We all need them as role models and an inspiration. What we don’t need is one more lifted finger from a well-respected Dane.

Highly motivational
I’m not alone in this viewpoint. Foreignerd is a project initiated by a Dane who I know well (my wife), whose mission is to share the stories of Denmark-based ordinary foreigners with spectacular stories.

These stories of successful foreigners can inspire, motivate and, ultimately, contribute to a better and richer society, which I believe is in the interest of both you and I.

For all foreigners looking for some inspiration, I highly recommend you take a look at the Foreignerd Facebook page.

My name is Carlos Monteiro.

I’m the CEO and founder of Biassa. Biassa is a Business development company focused in Connecting, Developing and Growing High Performing Tech Companies in Brazil & the LATAM markets. Biassa was born out of a small blog, called where I shared interviews and insights about the Brazilian market.

I’m also a Foreigner in Denmark, and as such, I believe we have to take responsibility for ourselves, and find ways to be independent, entrepreneurial and creative in the society we live in.

You are lost welcome to drop me a line at cm@biassa, to follow my column at the Copenhagen Post or the articles I write about Brazil and the Brazilian market here on Linked In.

I’ve heard so many times people claiming they want to be entrepreneurs. They want to have the ‘car of the year’ and have the freedom to choose where and with whom they spend their time. They want to live life as if it was a constant party every day.

Carlos Monteiro

Comes at a cost
Desiring things can actually be a healthy sign. But these things, however, won’t simply happen because we desire them. No, first it’s necessary to take action, and to be aware that the results of our actions won’t be obvious overnight. They will take quite some time to appear.

And the freedom we aim for, it will cost energy, time, and sometimes even relationships.

Tough decisions
I would like us to consider the choices we make and the consequences one faces when choosing one thing over another.

Whenever I travel to Brazil, I do so on business as an entrepreneur, and that means I’m never off. Rough as it sounds, I have to be very selective with regards to the friends (and even family) I see while I’m there.

As I don’t have much time available, I’m faced with the choice of picking and choosing who I’d like to see. This scarcity of time has forced me to make tough cuts.

Are you ready?
Every choice comes with a price. We need to know if our values and personal goals can synergise, or if they will collide at some point. The art is to find an even balance. With that said, are you ready to let go?

In summary: make a decision and start acting today. Yes, dream big, but remember the consequences and responsibility that comes with it.





My name is Carlos Monteiro. I’m a Brazilian entrepreneur living in Denmark. Every 6th week I write for the Copenhagen post. You can find some of my articles here.

I’m the founder of Biassa. We specialize in developing high-performing tech companies in Brazil. You are most welcome to visit or drop me a line at

Recently I was invited to share my experiences as an entrepreneur with recent grads in Odense, Denmark. I thought it was fair to re-write this story so those who watched my presentation, but couldn’t really interact with me afterward, could have a better grasp on some the things I’ve come across so far on my journey. Please feel free to communicate through this channel. I would love to, somehow, help you on your journey as well, regardless what path you choose to follow.

Some people may already know this story, as last year I shared a post talking about all my frustrated attempts in getting a job in Denmark, and how everything began. If you already know it, perhaps you may want to skip it. In this story, however, I’m being a lot more tactical and trying to share some practical actions you can take TODAY to help you move forward with your career.

Hope you enjoy it!

It all started when I got to Denmark in June 2013.

Before moving to Odense, I was the kind of person who used to receive promotional e-mails and only this kind of e-mails. I had the belief that social media did not work and Ι felt myself like an “alien” when someone would say he was recruited by a headhunter, or when someone told me that he got his position in the market through LinkedIn. This is a time not so far away, but because of all the personal changes that happened to me in the last three years, it feels way longer.

I kept these beliefs for a long time, even when I had to move from my country and started to face challenges.


The first step to the world


During 2009-2010, I worked as an intern for the Danish Consulate in Sao Paulo. Apart from washing a lot of fruits, making coffee, and becoming an expert on Excel, I gained valuable experience and I learned how to work with Danish companies seeking internationalization and expansion into the Brazilian market.

After finishing my course of  Business Administration at PUC-SP  my wife and I decided it was time to begin a new stage in our lives. She, after having lived 4.5 years in Brazil, and having a daughter (Ines) felt it was a good time to go back to Denmark to play some personal projects that were paused for a while and to be closer to her family. I gladly embraced the challenge.  After all, I had never lived outside of Brazil.

 Work on your blog? You must be crazy …

The above statement was probably the most common one among my Brazilian friends every time I told them I had plans to move to Denmark.

Let me explain things a little bit better.

During the time I worked at the Danish Consulate, I had noticed that many Brazilians who came to us came to complain about the difficulty of finding work in Denmark. Having realized that, the idea of creating a platform that could help connect these worlds so different came up to my mind.

Using my network creatively

The first thing I did to get my idea of the paper where videos/interviews with professionals at “C LEVEL” in my personal network. At first I did not have an exclusive focus in a specific sector. I had the help and the patience of many people who put up with me and gave me support – and a lot of luck too!

For a period of about 3 months I had to wait all the paperwork related to my process of legalization and integration in Denmark. That also meant that I could not work in the meantime. It was during this period that I worked full time on my blog.

While writing new articles for the blog and launched new interviews every 15 days or so, I kept asking myself: how could I be effective with my marketing content? This was a really frustrating issue for me. I did not have any capital to invest in paid campaigns – actually, I had no capital for anything.

After studying about digital marketing on the Internet, I started to realize that LinkedIn was “The tool” and that it would help me to do what I was seeing, and to have a voice in the crowd.

I started to understand how LinkedIn works and to realize that through it, I could participate in specific niche groups within LinkedIn.

I also figured out how to link my LinkedIn account to my blogging platform and I quickly realized how important it is to use this tool frequently.

I also saw how important it is to customize a message and to explain why we want to connect with a potential contact. Here in Northern Europe, people are generally open to connect, but the tool is used in a very professional manner.

After all these insights and learnings (which were happening in practice, believe me), I gradually got out of the dark. My articles were read, the blog had more hits, and the interviews had more engagement. I also started to receive emails from complete “strangers” who were praising the work I was doing.

From blog to startup

The day I discovered that the Danish government had released my paperwork and that I could live legally here, I immediately started looking for work.

I sent over three hundred applications for various companies in different sectors and sizes. I was never called in for an interview… At the same time, I continued to work with the Blog, posting continuously interviews and articles.

One thing I noticed was that whenever I would look for some job positions, I ended up using LinkedIn, and, after reading an article by Neil Patel, An Expert in Digital MKT(strongly recommended to all) I changed my tactic. I began to introduce myself as Carlos, founder of a blog that dealt with business matters in Brazil, which is interested in connecting companies and creating future opportunities.

This tactic changed my connections and leveraged decision makers here in Denmark…

Later in November 2013, I received a message from a manager responsible for the expansion of a Danish company in Latin America. He gathered the articles and interviews that I had published and called me in for an interview. After two interviews, in one of which the CEO of the company in question was present, I was hired to help them in their entry and expansion in the Brazilian market. This was probably when I had my first “A-HA” moment.

Quality content generated often could establish my position in Denmark as the “knowledgeable Brazilian guy” and could bring me more customers. From there on I did not look for more jobs, and focused on expanding my network and generating content.


With time, more customers were showing up, and along with these customers the same question kept on coming up:

“What is it exactly that you do Carlos? You have this blog, you are generating interesting content, but what’s your focus?”

I really had no answer to this question. In fact, my only goal was to get a job by using the blog, but all of a sudden I had the chance to open up my own company.

I essentially helped companies in the decorative lighting industry, transport, breweries, e-Commerce, education and maritime.

It was only in Nov 2014 and after many lessons that I had the opportunity to join another Brazilian who is already out of Brazil for at least 10 years. Together, we gave a new face to Biassa which has now become a business development company focused on connecting, developing and helping high-performance technology companies (SAAS, eCommerce, Educacão, Fintechs) to expand and grow their businesses in Brazil and other Latin American countries.

This is a briefing of what has happened to me the past three years. For me, the most important lesson of this whole story is one. Attitude. At no point in life can you have all the tools and knowledge to your disposal, and not without testing anything to practice.

A mistake I did here on LinkedIn: I tried to connect with people without customizing messages; I tried to sell without creating any kind of prior relationship, but I learned my lesson, and I am still learning and evolving. I did not stop halfway.

Today, Biassa is expanding. We have five people working in the company. LinkedIn is our main tool to warm up and build relationships that may eventually become a business. We have created a solution called Get Introduced, fully focused on the concept of Social Selling.

To sum up:

Have attitude. No one is gonna come to you if you don’t show why you deserve it.

Be bold: Try different things. Videos worked great for me, and helped me to stand out of the crowd

Ask for help, be polite and be grateful: Other people will help you, I have no doubts about it. Be humble, ask for help, and help without asking. Contribute, generate content without having to be asked for, and be grateful. The reward always comes back.