Leonardo Arozena former director of Bronzearte, the second largest importer, and distributor of lighting products, told me that end-customers in Brazil did not care much to lighting products when they had to visit a shop to buy supplies to refurbish their homes.

Leonardo adds that this picture is rapidly changing for a number of reasons. He believes that the main reason is the income expansion Brazil has experienced over the past years, which allows people to be worried about other things besides their very basic needs.

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